Basics of Trademark Registration.
Every business has a brand image that helps it to be identifiable by their clients, and this is what we refer to as the trademark of the business. Your mark needs to be unique to and not anything similar to what your competitors have their brand. You should be creative around what you use as your trademark, and it could be words, phrase, symbol or a combination of ideas.
Your brand is your intellectual property and the only way to protect it is by registering your trademark. It is advisable to register your trademark as it gives you only the right to use the mark and if anyone claims to own the trademark yet they have not registered it then you can sue them for impersonation.
When you are planning to register your trademark, it is advisable to hire a trademark attorney to help you out with the registration process. Using a trademark lawyer increases your chance of a successful trademark registration process because they are equipped with information that is needed in the registration process. You can search through the local directory for trademark attorneys to choose one to work with. If you feel like you can’t afford to pay for the attorney fees to get help with the registration process, you can search for lawyers that offer the services free or at a small charge for small business, or you can use the federal registration portal to get more guidelines on successful trademark registration.
You should brainstorm through the marks that you would love to encompass on your trademark before going to the department for the registration. The trademark should be related to the type of business that you run such that if someone sees it, he/she will know what your company deals with. Once you have a mark that you intend to use, you can search through the portal to see if it has already been used or you can go ahead and use it. For this reason, it is advisable to have several trademark options so that if another firm has already used one, then you can try the other alternative and settle on one that has not been used before.
For your trademark to be registered, it must pass the set regulations of being legally protectable and registrable and to ascertain that your mark can pass the test, you can ask your lawyer or check the guideline available online. One qualification that your mark should pass is being a strong mark such that it doesn’t look like others and it is as a mark that is relatable.
The mode of trademark registration can either be online or by filling hard copies obtained at the registration office. Once you fill the form, there are application charges that are to be paid, and you should trace the progress of your trademark registration to see if it is successful or not. Note that the registration charges can’t be refunded no matter the results of the application.