What to Look for When you Want your Website Designed
A quick search for a web designer reveal plenty of options, each promising great things for your website and contract. This makes you wonder why there are so many poorly designed websites in existence. You need to choose a web designer or design agency carefully.
Go through their advertised portfolio with a keen eye. Great ones show creativity, variety in style and have real websites designed for clients, not just practical work from design school. Their portfolio is enough to let you know if you should proceed with the interview. You can visit their designed websites to see how they behave as an end user. The better the portfolio, the easier it is to opt for their services, despite how well educated or experienced they are.
You need to experience their customer service quality. They may be the best designers out there, but if they are not responsive to client requests when needed, it shall be futile. If they are slow to respond to you; you cannot expect them to be doing a good job of your website.
Look at the skills they have. Your website design may require certain skills which are necessary for them to have. All you need from a website designer is the few necessary skills than a bag of shallow skills in everything that may not be necessary. This can be easily ascertained from their portfolio.
Aim to work with a design firm whose timeline is on par with yours. Such a project needs to have a timeline. Designers who lack experience will quote short timelines. They do not realize that things might change in the design process. It is best to have a longer timeline to cover any incidences. Having a long timeline is also a red flag for any customer.
A great web designer is one who promises full service. This means they shall attend to all aspects of your website, from SEO, e-commerce, branding, platforms compatibility, and social media. This calls for pulling of resources from all divisions.
Look at the kind of communication skills they display. A website cannot afford to be displayed with grammatical errors. The language should be easy to understand by various target market segments.
They should allow you to contact their previous clients for references. Through them, you will know if working with the firm is a good idea.
Look also at their service rates. Your budget allocation is critical to this consideration. Whereas there is the temptation to go with the cheapest, this is rarely the wisest move, as it only leads to shoddy work. Aim to strike a balance between cost and value returned.