Influencer marketing is not a new concept. It involves ensuring the right kind of people are busy talking about your products and services. This is guaranteed to generate you more leads, thereby expanding your portfolio and assuring you of more sales. This has shown all marketers that the best strategy to use to reach a wider network is through word of mouth.
There is no longer need to use shouty means to generate interest in your products. Social media has taken up the baton of word of mouth marketing and made it readily available. When you get online influencers on board; you will generate a bigger audience when you tap into their social media platform. Through this marketing, you shall tap into a huge market that trusts what you have to offer. Friends turn into your very own marketing teams. You, therefore, need to make the most of this opportunity.
You need to look for influencers, from your networks, and from the rest of social media and other media. An example could be your job as a furniture store marketer. You should find out more about interior design blogs, fashion blogs, and even construction blogs, and see how that market can serve your overlapping interests. As you try and involve the most popular people, you also need to involve the small people. This gives them the air of inclusivity, as well as giving them a chance to debut this new product. They also manage grater chunks of influence, when compare to what the big names manage, through the multiplier effect.
You need to reward the influencers. We all love to be treated nicely. You need to acknowledge and reward the key influencers in your social media circles. You could offer them the first chance to try out the product, or you could make them some exclusive packages. They could also get those for free. You can ask them to contribute to the development of a product. They will be happy to help this way. They will reciprocate when they re-post, re-tweet of like posts about the product, and get social media talking about it. They are always in demand so you have to keep them attached to what you have to offer.
You need to create a rapport with the product. There has to be a bond formed between the influencer and the product. Ensure you engage the influencer on their terms. Let what you truly want to come naturally. Ensure you also mention them, as they will appreciate being treated as other top influencers. The influencer needs to speak from the same page as the product.
The influencer and their targeted audience for influence are always changing. These relationships, as long as they remain great, will always bring in more sales. There are some software tools that you can use to track and measure how these influencers’ impact has helped the performance of your product in the market.